In a mysterious town that lies hidden in our collective subconscious, there's a quaint little store where all kinds of dreams are sold ...

Day and night, visitors both human and animal from all over the world shuffle in sleepily in their pyjamas, lining up to purchase their latest adventure. Each floor in the department store sells a special kind of dream, including nostalgic dreams about your childhood, trips you've taken, and delicious food you've eaten, as well as nightmares and more mysterious dreams.

In DallerGut Dream Department Store, we meet Penny an enthusiastic new hire; DallerGut, the flamboyant owner of the department store; Mrs. Weather, Penny's reliable confidante; Vigo Myers, an employee in the mystery department as well as a cast of curious, funny and strange clientele who regularly visit the store.

When one of the most coveted and expensive forms of dream payment gets stolen during Penny's first week, we follow along with her as she tries to uncover the workings of this wonderfully whimsical world.